Description

A product description is a piece of marketing copywriting that tells people what a product is and why it’s worth buying. Beyond a list of product details or features, a good product description tells a story about what makes that product special, with the goal of persuading customers to make a purchase.

Product descriptions can vary in length, style, and format. If you’ve established a strong brand voice, it’s best to stay consistent by writing your product descriptions in your brand’s unique voice as well.